Welcome to episode #79! We’re thrilled to be joined by Samantha Stein today.
Samantha Stein, known online as YoSandySam, is a YouTube creator, author, and business strategist for neurodivergent entrepreneurs. Diagnosed with autism at 33 and ADHD shortly after, she began making YouTube videos to process her diagnosis and educate neurotypicals about what autism really looks like. Her content resonated widely, amassing over 14 million views.
In addition to YouTube, Samantha is the author of So You Think You’re Autistic, a workbook that helps newly diagnosed individuals navigate their neurodivergence. She’s currently working on a new book about neurodivergence and trauma, set to release in 2026. She also works with neurodivergent business owners, helping them build sustainable strategies for success, and recently hosted the first-ever Wild Brains Retreat in the Netherlands.
Today, she joins us to discuss her journey, content creation, business coaching, and productivity strategies for neurodivergent minds.
Welcome to the show, Samantha!
Questions
JN: When did you first suspect you were neurodivergent?
- Always felt different but internalized it as a personal flaw
- Psychology degree exposed her to outdated autism theories (e.g., “extreme male brain”), which didn’t fit her experience
- Struggled with mental health throughout her 20s (depression, anxiety) but never linked it to autism
- Postpartum period triggered a breakdown in masking, making her realize something deeper was going on
JN: What was your diagnosis process like?
Struggled with imposter syndrome, worried she was “too good at masking” to be diagnosed
- Went to her assessment with a seven-page Google Doc listing symptoms
- Diagnostician confirmed autism easily, but the diagnosis felt anticlimactic—left wondering, “Now what?”
JN: How did receiving an official diagnosis change things for you?
- Initially overwhelming, but led to self-acceptance over time
- Inspired her to start making YouTube videos as a way to process and educate others
- Helped her understand her past struggles and navigate life more effectively
JN: What are some of the biggest myths about autism that you address in your content?
- Stereotypes (e.g., only young boys like trains)
- Misconception that autism only presents in certain ways
- The need for diverse representation in autism content, including cultural and racial perspectives
JN: What has been the impact of your YouTube channel?
- Over 14 million views and a growing neurodivergent community
- Led to opportunities like publishing books and working with neurodivergent business owners
- Helped push for more diverse and accurate representation of autism online
JN: Can you tell us about your work with neurodivergent business owners?
- Helps them create sustainable business strategies that align with their neurodivergent strengths
- Focuses on accountability, structure, and breaking tasks into manageable steps
- Advocates for working smarter, not harder—rejecting hustle culture in favor of efficiency
JN: What’s your approach to productivity as a neurodivergent person?
- Rejects the idea of “doing a little bit every day” in favor of deep work and hyperfocus sprints
- Uses external accountability and structured planning to stay on track
- Creates work schedules that prevent burnout rather than chasing traditional productivity models
JN: What does your morning routine look like?
- Survival mode—starts the day managing kids’ needs
- Tries to fit in a workout or walk if possible
- Tidies up the house and prepares for the day ahead
- No elaborate self-care rituals—just getting through the morning efficiently
JN: How do you wind down at night?
- Watches TV while using a second screen (phone)
- Occasionally plays piano with headphones as a calming activity
- Prioritizes sleep and avoids working in the evenings to maintain boundaries
JN: Where can people connect with you?
JN: Final words for the audience?
- Self-understanding and acceptance are the keys to sustainable success
- Be mindful of burnout and create work habits that actually fit your brain
- It’s okay to need support—humans are meant to work together, not struggle alone
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Connect with Jeremy:
LinkedIn: https://linkedin.com/in/nageljeremy
Email: jeremy@focusbear.io
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Episode 79